Morocco recently celebrated the conclusion of its annual Storytelling Festival, a vibrant event that captivated audiences with centuries-old tales, cultural performances, and a celebration of oral traditions. Held in the historic city of Marrakech, this year’s festival ran from June 30th to July 8th, drawing storytellers and enthusiasts from across Morocco and beyond.
The festival, known locally as “Festival National des Arts de l’Aïta et de l’Imzad,” showcases the rich tapestry of Moroccan heritage through storytelling, music, dance, and poetry. Storytellers, or “hlayqi,” mesmerize audiences with their ability to weave narratives passed down through generations, offering insights into Moroccan history, folklore, and societal values.
Throughout the nine days of festivities, the streets come alive with performances in traditional venues such as the iconic Jemaa el-Fna square, where storytellers traditionally gather to share their tales. Under the glow of lanterns and amidst the aromas of Moroccan cuisine, storytellers transport listeners to distant lands with their eloquence and theatrical flair mostly in the evenings.
The festival also serves as a platform for promoting linguistic diversity and preserving Morocco’s intangible cultural heritage. Participants take the opportunity to engage in workshops, panel discussions, and educational activities focused on the art of storytelling and its significance in Moroccan culture.
Local artisans and craftsmen showcase their talents, offering handmade crafts, textiles, and traditional Moroccan souvenirs for visitors who come from different parts of the world to purchase, further enriching the cultural exchange at the festival.
Reflecting on this year’s event, Festival Director Ahmed El Marzouki expressed gratitude for the enthusiastic participation and noted the festival’s role in fostering unity and pride in Moroccan cultural identity. He highlighted the importance of preserving storytelling traditions as a means of connecting generations and promoting mutual understanding.
